Not all influencers are created equally

Don't shoot the messenger. I'm prepping for my next international trips.

“what’s abiola’s archive?” it’s the catchall name for everything on this substack newsletter. all the things I do and think about now live here.

I can’t believe we’re on Month 5 of 2025 already?!

As I gear up to take my next couple of trips (guess where), my main goal is to get ahead. That means doing the travel prep that matters, not just the cute stuff like facials, but the survival stuff: vitamins, IV drips, and getting all my ducks in a row. Sidenote: I’ve also been trying to buy new suitcases… any recommendations? I never saw them as a fashion accessory but I guess everything is these days.

In the UK, it’s a bank holiday — but for some of us, we’re very much in the office. Earlier this year, the phrase “the rent is due every day” got stuck in my head and I’m taking it as a prophetic sign. Sometimes, some seasons in life require you to step up and clock in like never before.

All you have to do is pick up that call.

“Not all influencers are created equally”

This week's episode is a continuation of "I've got the followers, so where's my money?". Here we deep-dive into the structural differences behind the TikTok vs. Instagram algorithms and what it could mean for your cashflow.