How to Build A Founder-Led Brand (and is it worth it?)

An honest discussion about the pros and pitfalls. Plus, wedding bells are ringing

The #1 question clients have for me is: "should I be a founder-led brand?". From brands like Amy Smale's Odd Muse, to Kim Kardashian's Skims where founders are prominent and build huge followings, to wellness brand Arrae's Siff Haider who takes a slightly different approach, there's no one-size-fits-all solution. So let's discuss the possibilities across a spectrum and start with the most important question of them all: what do YOU want?

2025 and 2026 brides this is for you

My wedding radar has been off the charts lately, and since 2023 leveraging that moment to help you advance your personal goals. Happy watching, and if you feel like this could be something you’d like to do, talk to RESERVED.

@abxolaMake the mossst of it babe #weddings #marketing #2025bride #2026bride

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@abxolaI stan an excellent marketing roll out. Chef's kiss. Lmk if you want me to explain in more detail #branding #marketing #talentmanagement #sofiarichie #elliotgrainge #popculture #fyp #celebrities

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