"I love what you've done with KAI Collective" — this is something people say to me quite often. But there's so much to marketing than one single person's good ideas. In our first episode with a guest, I sit down with one of my longest-standing clients and a friend Fisayo Longe, founder of KAI Collective to explore what it takes to be successful when it comes to building your brand. KAI Collective started with a small, £6,000 loan and now turns over multi-millions every year. As a fully bootstrapped business, there's so much that can be learned from KAI's journey. Enjoy.
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Marketing is energy. Absolutely loooved this interview. We want to believe that marketing can be stripped down to parts and replicated for scale but so much of brand and marketing is actually about discovery, not design. Thank you for your notes ladies 🫶🏾